Benchmark

Technology, Forward®

Plan Your Technology

Digital Experience

Make the next click clearer for the people you serve.

Connect website structure, content, accessible interactions and measurement around the tasks customers and colleagues come to complete.

01 / Modernize

Find the friction.

Connect website structure, content, accessible interactions and measurement around the tasks customers and colleagues come to complete. We begin by understanding the current environment, the people affected and the decisions your organization needs to make. Existing records and stakeholder input help distinguish an immediate operating need from a separately scoped improvement. The result should be a plan your team can use, with no uncertainty about who approves the work or owns the next action.

02 / What we do for your organization

The work, explained.

Your proposal selects the activities and deliverables that fit your environment. These are the areas we can scope with you.

01 / Digital Experience

Find the friction

Review the actual paths visitors need to follow.

  • User journeys
  • Content gaps
  • Conversion and support tasks

02 / Digital Experience

Design the experience

Build a coherent visual and interaction system.

  • Information architecture
  • Accessible components
  • Responsive layouts

03 / Digital Experience

Measure and improve

Agree how the team will learn after launch.

  • Event and consent planning
  • Task-based testing
  • Content ownership

04 / Digital Experience

Documentation and ownership

Leave digital experience with a clear operating handoff, so the next request does not depend on someone remembering how the work was completed.

  • Record approved changes and validation results
  • Identify the owner of outstanding actions
  • Agree the support or project handoff

03 / Deliverables & scope

Know what you are agreeing to.

Before work begins, the proposal identifies what will be delivered, who is responsible and how completion will be reviewed.

  • A current-state summary for digital experience
  • An agreed plan covering information architecture, accessible components, responsive layouts
  • Validation and exception records for the work in scope
  • A documented handoff with owners, dependencies and next steps

Important scope details

Analytics implementation, research recruitment, content production and ongoing optimization are stated separately. A redesign cannot guarantee sales or search rankings.

A clear commercial starting point

Recurring services use an agreed service schedule. Assessments and projects use a defined statement of work. Your proposal states the actual charges, dependencies, exclusions and approval process—before you commit.

Discuss digital experience

A useful first conversation

Bring the challenge. We’ll help define the next step.

Tell us which systems or sites are involved, who depends on them, what is not working and any deadlines. Existing diagrams, service agreements or equipment lists help, but you do not need a finished technical brief to begin.

Discuss digital experience

04 / Common questions

A little clarity before we talk.

How do you decide what to improve first?

We start with high-value user tasks and observable barriers, then prioritize changes by impact, evidence and implementation effort rather than cosmetic preference alone.

What should we bring to the first conversation?

Bring the business requirement, affected users or sites, existing records and any deadline. For digital experience, useful details include user journeys, content gaps, conversion and support tasks. Do not send credentials or sensitive records through the sales form.

Can this fit into an existing Benchmark agreement?

We review the current service schedule first. Work is included only where that agreement covers it; additional systems, projects or specialist activities receive an approved scope and charges.

How are responsibilities and costs confirmed?

Before work begins, the proposal identifies deliverables, assumptions, dependencies, client approvals, charges and exclusions. Any recurring coverage or ongoing support is stated separately rather than assumed.

Let’s talk about your next step

Let’s plan your digital experience around your organization.

Tell us about the audiences, online journeys and improvements your website needs. We’ll help define the work, responsibilities and scope before you commit.

Prefer to talk? 877-327-6106   ·   Already a client? Visit the Client Center.