Effective Date: August 25, 2024
Last Updated: August 25, 2024

Welcome to the Privacy Policy of Benchmark Technology Corporation and its affiliates (collectively, “Benchmark,” “we,” “us,” or “our”). We are committed to safeguarding the privacy and security of your personal information. This Privacy Policy explains the types of information we collect, how we use it, with whom we share it, and the choices you have regarding your information. This Privacy Policy applies to information collected through our website, www.itsbenchmark.com (the “Site”), as well as through other means such as email communications, customer support interactions, and in-person meetings.

By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please do not use our Site or provide any personal information to us.

1. Information We Collect

We collect a variety of information from and about you, including:

a. Personal Information

Personal Information refers to any information that can identify you as an individual. The types of personal information we collect include:

• Contact Information: Name, postal address, email address, phone number, and any other contact details you provide.
• Account Information: Username, password, and other credentials if you register an account on our Site.
• Transaction Information: Details of products or services you purchase, payment information, and billing address.
• Communication Records: Records of your communications with us, including emails, phone calls, and customer service interactions.
• Survey Responses: Information you provide in response to surveys, questionnaires, or feedback forms.

b. Non-Personal Information

Non-Personal Information is data that does not directly identify you. We collect this information to better understand how our Site is used and to improve our services. Non-Personal Information may include:

• Technical Information: Browser type, operating system, device type, IP address, time zone, and language settings.
• Usage Data: Pages viewed, links clicked, time spent on our Site, and other interaction data.
• Cookies and Similar Technologies: Information collected through cookies, web beacons, pixels, and other tracking technologies. For more details, see our “Cookies and Tracking Technologies” section below.

2. How We Collect Your Information

We collect information about you in several ways, including:

a. Direct Collection

We collect information directly from you when you:

• Visit our Site and fill out forms or create an account.

• Make a purchase or request a service.

• Sign up for newsletters or marketing communications.

• Contact us via email, phone, or other means.

• Participate in surveys, promotions, or contests.

b. Automated Collection

We collect certain information automatically when you visit our Site or interact with our emails:

• Cookies:

  Cookies are small text files that are stored on your device by your browser. We use cookies to remember your preferences, track your activities on our Site, and deliver personalized content. You can control cookies through your browser settings, but disabling cookies may affect the functionality of our Site.

• Web Beacons and Pixels:

  These are tiny graphic images embedded in emails or web pages that allow us to track the effectiveness of our communications and the usage of our Site.

• Log Files:

  We collect log files that record actions taken on our Site, such as IP address, browser type, internet service provider, referring/exit pages, date/time stamps, and clickstream data.

c. Third-Party Sources

We may also obtain information about you from third-party sources, including:

• Social Media Platforms:

  If you interact with us on social media platforms, we may collect information from your public profile or account, depending on your privacy settings.

• Business Partners:

  We may receive information about you from our business partners, such as payment processors, marketing agencies, or other third-party service providers.

• Publicly Available Information:

  We may collect information from publicly available sources, such as online directories or government databases.

3. How We Use Your Information

We use the information we collect for a variety of purposes, including:

a. Providing and Improving Our Services

We use your information to deliver the products and services you request, process transactions, and manage your account. We also use your information to improve our services, develop new products, and enhance the user experience on our Site.

b. Communication

We may use your contact information to send you important updates, such as changes to our terms and policies, security alerts, and account-related notifications. We may also send you marketing communications, including newsletters, promotions, and special offers, unless you opt out of such communications.

c. Personalization

We may use your information to personalize your experience on our Site by showing you content and offers that are tailored to your interests and preferences. This may include targeted advertisements and recommendations based on your browsing history and interactions with our Site.

d. Analytics and Research

We use the information we collect to analyze trends, monitor the performance of our Site, and conduct research to better understand our customers and market. This helps us make informed decisions about our business and improve our products and services.

e. Legal Compliance

We may use your information to comply with applicable laws, regulations, and legal processes. This includes responding to subpoenas, court orders, and government requests, as well as protecting our rights, privacy, safety, and property.

f. Business Operations

We use your information to manage our day-to-day business operations, including accounting, auditing, and other internal functions. We may also use your information to assess the effectiveness of our marketing campaigns and optimize our business strategies.

4. How We Share Your Information

We may share your information with third parties in certain circumstances, including:

a. Service Providers

We may share your information with third-party service providers who perform functions on our behalf, such as:

• Payment Processors: To process your transactions securely and efficiently.
• Marketing Partners: To deliver targeted advertisements and promotional content.
• Analytics Providers: To analyze usage data and improve our Site.
• Customer Support Providers: To assist with customer service inquiries and technical support.
• IT and Security Services: To maintain the security and functionality of our Site and systems.

These service providers are required to protect your information and use it only for the purposes for which it was shared.

b. Affiliates

We may share your information with our affiliates for purposes consistent with this Privacy Policy. Our affiliates are entities that are owned or controlled by Benchmark or that share common ownership with Benchmark.

c. Legal Compliance and Protection

We may disclose your information if required to do so by law or in response to a valid legal request, such as a subpoena, court order, or government investigation. We may also disclose your information if we believe it is necessary to:

• Protect the rights, privacy, safety, or property of Benchmark, our employees, customers, or the public.
• Prevent or investigate potential wrongdoing in connection with our Site or services.
• Enforce our terms and conditions or other agreements.

d. Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity as part of the transaction. In such cases, the acquiring entity will be required to honor the terms of this Privacy Policy.

e. With Your Consent

We may share your information with third parties for purposes not described in this Privacy Policy if you give us your consent to do so. You may revoke your consent at any time by contacting us at help@itsbenchmark.com.

5. Data Security

We take the security of your information seriously and implement a variety of technical, administrative, and physical safeguards to protect your information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

• Encryption: We use encryption protocols to protect sensitive information transmitted online, such as payment details.
• Access Controls: We limit access to your information to authorized personnel who need it to perform their job functions.
• Monitoring and Auditing: We regularly monitor our systems for potential vulnerabilities and conduct audits to ensure compliance with our security policies.
• Data Retention: We retain your information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Once your information is no longer needed, we securely delete or anonymize it.

Despite our efforts to protect your information, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

6. Your Choices and Rights

You have several choices and rights regarding your information:

a. Access and Update

You have the right to access the personal information we hold about you and request corrections or updates to ensure its accuracy. You can do this by logging into your account or contacting us at help@itsbenchmark.com.

b. Opt-Out of Marketing Communications

You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in the emails we send you or by contacting us at help@itsbenchmark.com. Please note that even if you opt-out of marketing communications, we may still send you non-promotional messages related to your account or transactions with us.

c. Cookie Preferences

You can control the use of cookies and similar technologies through your browser settings. Most browsers allow you to block or delete cookies, but doing so may affect the functionality of our Site.

d. Do Not Track

Our Site does not currently respond to “Do Not Track” signals from web browsers. However, you can adjust your browser settings to refuse cookies or alert you when

7. Children’s Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information as soon as possible.

8. International Data Transfers

If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located. By using our Site, you consent to this transfer.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated Privacy Policy on our Site with a new effective date. Your continued use of the Site after any changes to this Privacy Policy constitutes your acceptance of the revised terms.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Benchmark Technology Corporation

3030 N Rocky Point Drive W

Tampa, Florida 33607

Email: help@itsbenchmark.com