Trademark use
Do not imply endorsement, ownership, affiliation, or permission beyond the scope expressly provided.
Company
Protecting the Benchmark name and visual identity.
Review the principles for authorized use of Benchmark names, marks, logos, and brand resources.
01 / Overview
Consistent brand use helps clients and communities identify authentic Benchmark communications and protects the meaning attached to the company.
Use official assets, preserve the mark, and ask before creating unfamiliar treatments.
02 / Capabilities
What the work looks like.
Logo integrity
Do not redraw, distort, recolor, crop, animate, or combine the Benchmark mark without approval.
Requests and permissions
Contact Benchmark for co-branding, sponsorship, publication, vendor, event, and partner-use questions.
Keep exploring
Questions about using Benchmark names or marks?
Contact Benchmark before using brand assets or implying an endorsement. Review the available media resources for additional context.